design of engaging image filters.Ĭolor is a ubiquitous perceptual stimulus that is often linked with psychological functioning in humans. We conclude with a discussion on the theoretical, practical and design implications suggested by this work-e.g. In addition to contributing to the research conversation surrounding diffusion, these findings suggest future work using sophisticated computer vision techniques. To our knowledge, our study is the first to investigate how colors relate to online user behavior. Specifically, Red, Purple and pink seem to promote diffusion, while Green, Blue, Black and Yellow suppress it. Drawing on a corpus of one million images crawled from Pinterest, we find that color significantly impacts the diffusion of images and adoption of content on image sharing communities such as Pinterest, even after partially controlling for network structure and activity. In this paper, we investigate whether there is link between color and diffusion.
Might these phenomena drive how we act online? A key research challenge for image-sharing communities is uncovering the mechanisms by which content spreads through the community. Many lab studies have shown that colors can evoke powerful emotions and impact human behavior.
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